Make content, better.



Make content, better.

Cut the crap

Google 'content' and it thinks you mean "a state of happiness". How wrong it is. So much of today's content is dry, dull, lifeless or just useless. It's a waste of pixels.

There's a whole lot of simple skills that will help you make great content but they all get drowned in jargon. Set them free and kill crappy content.


Whether it's the team that are making it or the users consuming it, the best content has to put people first. It has to be made thoughtfully with care and attention. You know that already.

Listen to people, learn how to make something great and build your team to deliver it.

Red paper plane

It started with some tips

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